A Writer’s Insight on Health (no, this isn’t a list of tips)

After 10 months of copywriting experience exclusively on the topic of health, I feel that it is only fitting to share my thoughts on the industry. Health is a broad field that encompasses a wide range of topics from the fluff pieces telling you that a glass of wine is equivalent to an hour of…

How to Get the Thrill of Travel When Still at Home

The humdrum time between the January 1st and the next major holiday may be one of the most dismal times of the year. When the bitter cold of the admittedly mild Vancouver winters is paired with the consistency of a daily routine, daydreams tend to take your mind on a fleeting journey to somewhere warm…

Travel Often, Travel Now

A couple days ago, our family invited my grandmother on a road trip across BC and Alberta. Knowing that she doesn’t like to fly, we thought a slow-paced trip with four hours of driving per day and plenty of time to relax on the way to Banff would be the perfect trip. It didn’t take…

The Hidden Gem of Hawaii: Roughing the Back Roads of Maui

Trucks hurtled along the two-lane dirt road with little regard for the cautions afforded by tourists who were unfamiliar with the windy road. The route snakes along the side of mountains and volcanoes, ever-surrounded by the greenery from dense foliage. This side of Maui – the well-traveled road to Hana –  was generally uninhabited, save for…

Why I Have Waited To Travel My Home Country

The farthest I have traveled within my home country is to Vancouver Island, a trip that can be made in under 4 hours with favorable road conditions. It is quite astonishing that I have not wandered further from my house than the distance some people take to work on a daily basis, especially when I…

4 Reasons You Should Be Cruising (It’s Not Just For Seniors)

Several hundred tonnes of floating luxury accommodates thousands of guests from anywhere between 4 to 30 days (and some go even longer), enabling an all-encompassing immersion in food, drink, and relaxation. Sounds like paradise, right? I have enjoyed many amazing moments on cruises, but I still find that the cruise life is not for everybody….

What You Discover About Holiday Grief

As the holidays approach, the phrase that has been imprinted on me since a young age, “holidays are meant to be spent with loved ones” starts to hold more and more meaning. In the past year, my family experienced its first loss when my grandpa passed away in early May. I am lucky that my close…

Idioms for Idiots: The Copywriter’s Guide to Common Phrases

In copywriting, one of the weapons I most often use is the idiom. Recognition, wittiness and brevity are usually achievable with the use of these common phrases. With the great power of the idiom, also comes great balance. One of my favorite tactics is to play with the words of an idiom so that it…

[NaNoWriMo] 8 Ways to Conquer National November Writing Month

Torrents of rain batter the ground, a relentless tap tap tap that echoes the numerous overworked keyboards of November’s ambitious. It’s that time of year again when mustaches are grown and the writers line up their papers (or laptops) in preparation for a marathon. My reflection on last year’s challenge: Read More NaNoWriMo and NaNoBloMo are two…

Why I Abandon Technology When I Travel

There is something uplifting and very frightening about leaving technology behind when you travel. You are already expanding your boundaries by visiting a foreign country – for most of us this is already enough to pull ourselves out of our comfort zones. So, why should you put down the cell phone, GPS, iPod, tablet, or…